# Live-selling commerce

> nopCommerce customised to how each retailer already sells, across more than ten deployments in six sectors.

**Sector:** Retail and marketplace operators
**Role:** Teams of two to four
**Stack:** nopCommerce, C#, ASP.NET, SQL Server
**Runs on:** AWS
**What it does:** Live comments become orders — with a payment link back

## The problem

A retailer whose selling process does not match the platform they bought ends up working around their own system. The usual choice is to change how the business runs to suit the software, or to pay for a build from scratch, and neither is what the business actually wants.

## What we built

nopCommerce deployments customised to how each client already sells, across food and beverage, alcohol retail, Chinese medicine, seafood, fruit, and a marketplace. The largest piece of custom work captures Facebook live selling: comments on a live stream are read as orders, the order is placed against the real catalogue, and a payment link goes back to the buyer.

## Outcome

- More than ten clients over five years, across six retail sectors.
- Live-selling order capture built once and then deployed to five separate clients.
- Comments on a Facebook live stream become real orders with payment links, instead of someone transcribing them after the stream ends.

## The long version

Live selling is the interesting part. A seller goes live on Facebook, viewers
comment to claim items, and somebody has to turn a fast-moving comment thread
into orders before the stream ends. Done by hand it caps how much can be sold
in a session and guarantees mistakes. Capturing the comments directly, placing
each order against the real catalogue and sending the buyer a payment link
removes both limits.

It was built once and deployed to five clients, which is the argument for
customising a platform rather than starting from nothing: the second client
paid a fraction of what the first did, and got something already proven in a
live session.

The rest is the ordinary and necessary kind of work: making the platform fit
how a fish seller, a fruit seller or a medicine retailer actually take and
fulfil orders, rather than asking them to change to suit the software.


[Overcode](https://overcode.io/) — AI workflows and custom systems. This study as HTML: https://overcode.io/work/nopcommerce-deployments/